Building an internal
operations application
Building an internal
operations application
Macbook Air
Building an internal
operations app
Macbook Air
Building an internal
operations app
Macbook Air
Project overview
Project overview
Project overview
The team
The team
The team
Team : 1 UX researcher , 6 UX designers
My role : Lead UX designer
Date : September 2022 - November 2022
Location : Ho Chi Minh City, Vietnam
Team : 1 UX researcher , 6 UX designers
My role : Lead UX designer
Date : September 2022 - November 2022
Location : Ho Chi Minh City, Vietnam
Team : 1 UX researcher , 6 UX designers
My role : Lead UX designer
Date : September 2022 - November 2022
Location : Ho Chi Minh City, Vietnam
About Lotte Mart
About Lotte Mart
About Lotte Mart
Lotte Mart is a South Korean hypermarket that sells a variety of groceries, clothing, toys, electronics, and other goods, with headquarters in South Korea. Lotte Mart is a division of the Lotte Co. Ltd. which sells food and shopping services in South Korea and Japan. Learn more
Lotte Mart is a South Korean hypermarket that sells a variety of groceries, clothing, toys, electronics, and other goods, with headquarters in South Korea. Lotte Mart is a division of the Lotte Co. Ltd. which sells food and shopping services in South Korea and Japan. Learn more
Lotte Mart is a South Korean hypermarket that sells a variety of groceries, clothing, toys, electronics, and other goods, with headquarters in South Korea. Lotte Mart is a division of the Lotte Co. Ltd. which sells food and shopping services in South Korea and Japan. Learn more
The problem
The problem
The problem
Although actively operating around 175 stores worldwide (111 domestic and 64 international) as of 2023, their back operations process was predominantly manual in nature. This approach led to prolonged order completion times, challenges in order management and tracking, and a higher rate of errors due to human oversight.
Although actively operating around 175 stores worldwide (111 domestic and 64 international) as of 2023, their back operations process was predominantly manual in nature. This approach led to prolonged order completion times, challenges in order management and tracking, and a higher rate of errors due to human oversight.
Although actively operating around 175 stores worldwide (111 domestic and 64 international) as of 2023, their back operations process was predominantly manual in nature. This approach led to prolonged order completion times, challenges in order management and tracking, and a higher rate of errors due to human oversight.
The goal
The goal
The goal
Our team was approached by Lotte Mart to evaluate their current backend processes and explore areas of opportunities. The goal was to move towards a digitally assisted environment which would help Lotte mart accommodate for an increase in orders/sales by 2x or 3x, thereby helping them achieve their plan of becoming the No. 1 online grocery store in Vietnam in the next 3-5 years.
Our team was approached by Lotte Mart to evaluate their current backend processes and explore areas of opportunities. The goal was to move towards a digitally assisted environment which would help Lotte mart accommodate for an increase in orders/sales by 2x or 3x, thereby helping them achieve their plan of becoming the No. 1 online grocery store in Vietnam in the next 3-5 years.
Our team was approached by Lotte Mart to evaluate their current backend processes and explore areas of opportunities. The goal was to move towards a digitally assisted environment which would help Lotte mart accommodate for an increase in orders/sales by 2x or 3x, thereby helping them achieve their plan of becoming the No. 1 online grocery store in Vietnam in the next 3-5 years.
Role-playing in action!
Role-playing in action!
Role-playing in action!
To better understand the manual process, our team took on the roles of Lotte Mart employees, picking and packing orders just as they would.
To better understand the manual process, our team took on the roles of Lotte Mart employees, picking and packing orders just as they would.
To better understand the manual process, our team took on the roles of Lotte Mart employees, picking and packing orders just as they would.
Turning insights into actionable user flows
Turning insights into actionable user flows
Turning insights into actionable user flows
The insights gathered from our role-playing exercise enabled us to design a streamlined user flow for the Picker and Packer journey, tackling key roadblocks and accounting for real-world conditions.
The insights gathered from our role-playing exercise enabled us to design a streamlined user flow for the Picker and Packer journey, tackling key roadblocks and accounting for real-world conditions.
The insights gathered from our role-playing exercise enabled us to design a streamlined user flow for the Picker and Packer journey, tackling key roadblocks and accounting for real-world conditions.
Customers
Delivery management system
Picker/Packer
application
Delivery application
Data center
Places orders
Assigns
Manages
Delivers
Stores
Proposed environment
Proposed environment
Customers
Delivery management system
Picker/Packer
application
Delivery application
Data center
Places orders
Assigns
Manages
Delivers
Stores
Proposed environment
Customers
Delivery management system
Picker/Packer
application
Delivery application
Data center
Places orders
Assigns
Manages
Delivers
Stores
Solution
Solution
Solution
The Picker Packer Application
The Picker Packer Application
The Picker Packer Application
Provided to every picker and packer in the store, this application was deployed to replace the outdated paper-based system with a seamless digital solution. It transformed the order assignment, picking, and packing process, significantly enhancing efficiency and accuracy.
Provided to every picker and packer in the store, this application was deployed to replace the outdated paper-based system with a seamless digital solution. It transformed the order assignment, picking, and packing process, significantly enhancing efficiency and accuracy.
Provided to every picker and packer in the store, this application was deployed to replace the outdated paper-based system with a seamless digital solution. It transformed the order assignment, picking, and packing process, significantly enhancing efficiency and accuracy.
The Delivery Application
The Delivery Application
The Delivery Application
The Delivery Application was designed with Lotte Mart’s delivery partners in mind, aiming to streamline and optimize the entire delivery process, equipping them with improved navigation tools, streamlined communication channels, and advanced order management capabilities, all of which contributed to faster and more reliable deliveries.
The Delivery Application was designed with Lotte Mart’s delivery partners in mind, aiming to streamline and optimize the entire delivery process, equipping them with improved navigation tools, streamlined communication channels, and advanced order management capabilities, all of which contributed to faster and more reliable deliveries.
The Delivery Application was designed with Lotte Mart’s delivery partners in mind, aiming to streamline and optimize the entire delivery process, equipping them with improved navigation tools, streamlined communication channels, and advanced order management capabilities, all of which contributed to faster and more reliable deliveries.
The Delivery Managment System
The Delivery Managment System
The Delivery Managment System
Built as the backbone of the operational environment, the Delivery management system (DMS) was designed for store admins to oversee and streamline the entire process, providing a panoramic view of operations, featuring real-time inventory management, staff availability tracking, performance evaluation, and detailed order timelines.
Built as the backbone of the operational environment, the Delivery management system (DMS) was designed for store admins to oversee and streamline the entire process, providing a panoramic view of operations, featuring real-time inventory management, staff availability tracking, performance evaluation, and detailed order timelines.
Built as the backbone of the operational environment, the Delivery management system (DMS) was designed for store admins to oversee and streamline the entire process, providing a panoramic view of operations, featuring real-time inventory management, staff availability tracking, performance evaluation, and detailed order timelines.
Macbook Air
Macbook Air
Macbook Air
Validation time!
Validation time!
Validation time!
We ran an early test of the Picker Packer app with a Figma prototype covering key flows. A Lotte Mart employee used the prototype to complete tasks, with our team of researchers and designers closely observing and documenting the experiment.
We ran an early test of the Picker Packer app with a Figma prototype covering key flows. A Lotte Mart employee used the prototype to complete tasks, with our team of researchers and designers closely observing and documenting the experiment.
We ran an early test of the Picker Packer app with a Figma prototype covering key flows. A Lotte Mart employee used the prototype to complete tasks, with our team of researchers and designers closely observing and documenting the experiment.
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